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Work overview

Field Provisions

A trail food company built aroundcarrying less and eating better.

A hiker eating a meal on a rocky ridge overlooking an alpine lake.
Client:
Field Provisions Co.
Year:
2026
Key Focus:
Brand system, Packaging design, Web

Field Provisions started with a single question — why does trail food look like it belongs in a hospital? The founder had spent years eating from foil pouches that tasted fine but felt like an afterthought. The brief was simple: build a brand that takes backcountry meals as seriously as the people who carry them.

We developed a brand system rooted in place. Each meal is named after a trail, a pass, or a peak in the Pacific Northwest. The packaging is kraft and ink — no gloss, no gimmicks. The typography is workmanlike and clear, designed to be read at altitude with cold hands. Every touchpoint reinforces the same idea: this is food made by people who actually go outside.

The result is a brand that feels like it was packed by hand in a cabin somewhere — because it was. From the subscription box to the trail register, every detail earns its place.

A backcountry cabin with Field Provisions products on the porch.
Field Provisions subscription box with a handwritten note.

Named after the places you carry them

Every meal in the Field Provisions range is named after a real trail or landmark in the Cascades. Cascade Pass. Glacier Peak. Sahale Arm. The names aren’t decoration — they’re a promise. If the food is going to live in your pack for three days, it should at least know where it’s going.

Cascade Pass pouch on a boulder in an alpine meadow.
A man kneeling in an alpine meadow preparing a meal.
The full Field Provisions range laid out on a rock with fall larches.
Cascade Pass pouch standing on a mossy log in an old-growth forest.

From the field kitchen

Small-batch trail meals, packed by hand in the Pacific Northwest. Each pouch is a single serving — real ingredients, no filler, named after the places you’ll eat them.

  • Cooking a Field Provisions meal on a camp stove.
  • Cascade Pass pouch at the Cascade Pass trailhead register.

Good food for hard trails. That’s the whole idea.

— Let’s work

We would love to hear from you. Let’s work — together.

We would love to hear from you. Let’s work — together.

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