Paper Plane is a neighborhood café built around good coffee, quick bites, and the people passing through. The identity turns the café's own neighborhood into the brand: a small, illustrated world rather than a menu behind glass.
Paper Plane is built around the idea of a neighborhood café: coffee before work, a quick bite, or a morning with nowhere to be. That everyday familiarity became the starting point for its identity and website.
We created the brand and digital experience from scratch, bringing the identity, content, and web design into one coherent direction. The site was built in Webflow, with pages for the menu, café story, and store.
The central design challenge was balancing character with practical information. The experience needed to express the café’s personality while keeping the menu, opening hours, and location easy to find.
The visual world also needed to hold together across pages. Illustration and texture give it a distinctive presence; a consistent layout keeps the content clear.
We centered the site on a narrow, paper-textured panel, drawing on the familiarity of a printed café menu. Blue line illustrations fill the surrounding space with neighborhood scenes, while the paper-plane mark connects the identity to the café’s name.
Opening hours and location sit directly on the homepage. The menu uses expandable categories to keep browsing compact, and the same structure carries into the café story. The result brings expressive imagery and straightforward information into a consistent Webflow experience.